Also, this conveniently leaves room for text or closed captions. This lets you post a square or horizontal clip to a vertical platform without losing quality or resolution. If you can’t crop your footage without losing resolution, add black bars or black borders to the top and bottom or both sides of your video.

To post on Snapchat, you’ll need a video with a 4:5 aspect ratio. If you want to craft content for Instagram Stories, IGTV, and TikTok, use a 9:16 aspect ratio. While most platforms have a vertical video option, including everything from LinkedIn to TikTok, not all video platforms use the same aspect ratio. This gives you more room to edit and play around in post-production. For the most effective results, don’t zoom in on your subject too much during shooting and video production. If you want to shoot a marketing video in a traditional landscape orientation, it’s simple to transform those clips into vertical social media videos. Plus, high-quality videos come from solid and workable raw footage.

While vertical footage is easy to create with your camera or iPhone, it can be a little more difficult to do with professional gear. So it is extremely useful to be able to transform horizontal format footage into vertical than vice versa. When you shoot in a vertical format, which is most easily done with a mobile device, there are fewer ways to use that footage. This approach makes the video content easy to edit and is effective for content that will live exclusively on social media.

This gives you in-camera control over the framing and resolution of your clip. The easiest way to create a vertical video is to shoot it with a vertical aspect ratio. Alternatively, TikTok videos need to be under 60 seconds. For example, videos on Instagram’s IGTV can be up to 10 minutes in length for most accounts and up to an hour long for larger accounts. People spend a lot of time on their phones, and vertical videos are an effective way to reach your audience across social networks.Īs a marketer or advertiser, keep your social channel in mind when creating your vertical video ads and content. If you’re in the video marketing, social media, or content marketing realms, vertical online videos should be on your radar. And social media platforms - most notably Instagram Stories, TikTok, and Snapchat - now primarily feature videos viewed vertically.

Vertical videos are styled to fit the vertical screens of your mobile devices (without having to rotate them) and can create a very immersive user experience.īuild your social media marketing strategy.Īn eye-catching, full-screen video can stop someone from scrolling past your content on their Instagram feed. While feature films and TV shows are shot in a traditional widescreen landscape format ideal for TVs and movie theaters, the rise of mobile viewing is changing the way people consume media. If you spend time on social media, you’ve certainly noticed the rise of vertical videos.

How to crop a video on snapchat